Boost your online presence with expert Search Engine Optimisation in New Zealand (SEO)

Keyword Research

The first step to any successful SEO campaign is conducting keyword research. This involves identifying the keywords and phrases that your target audience is using to search for products or services related to your business. By targeting these keywords, you can improve your website's visibility in search engine results pages and attract more traffic to your site.

To conduct keyword research, start by brainstorming a list of relevant keywords and phrases. You can use tools like Google Keyword Planner, SEMrush, or Ahrefs to identify additional keywords and evaluate their search volume and competition. Once you have a list of relevant keywords, you can begin incorporating them into your website's content.

On-Page Optimization

On-page optimization refers to the process of optimizing individual pages on your website to improve their visibility in search engine results pages. There are several on-page factors that search engines take into account when determining the relevance and quality of a page. These include:

Title Tags: The title tag is the text that appears at the top of your browser window and is also displayed as the clickable headline in search engine results pages. Make sure your title tags accurately reflect the content of your page and include relevant keywords.

Meta Descriptions: The meta description is a brief summary of your page that appears beneath the title tag in search engine results pages. This provides potential visitors with a preview of your content and can influence whether they click through to your site. Make sure your meta descriptions accurately reflect the content of your page and include relevant keywords.

Header Tags: Header tags (H1, H2, H3, etc.) are used to structure the content on your page and provide context to search engines. Make sure your header tags accurately reflect the content of your page and include relevant keywords.

Content Optimization: Your website's content is one of the most important factors in determining its visibility in search engine results pages. Make sure your content is high-quality, informative, and relevant to your target audience. Use relevant keywords throughout your content, but avoid keyword stuffing, as this can harm your website's visibility in search engine results pages.